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What happened to La Senza? » All bra adventures

What happened to La Senza?

They used to have a a fair range of sizes, I remember seeing 30 bands in there with cups up to a G, there's still remnants of this on ebay. I have just been on the website now to look for some cute, cheap bras to alter down, and it's totally changed! The size range is now 30-38 A-DD and the size guide is quite bad, it uses the +4 method (obviously) and puts me in a 32C. I suppose it's not as bad as VS measuring guide in that you measure your actual under bust for your underbust measurement but still...

It has an 'alternative size guide' which suggests that if your size is not available you try another on the tightest/loosest hook. I don't think trying a bigger bra on the tightest hook is a good idea at all, especially when you already added 4 inches, nevermind the fact that you should wear a bra on the loosest hook anyway!

There's a notice that they use American sizing too, now forgive me if I'm wrong but isn't this totally irrelevant considering that they only sell up to a DD cup?

I am guessing this changed after they were bought out, did they by any chance get bought out by an American company...

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Shared on Mar 24, 2013 Flag this


7 comments

  • The last I read they only shut down their swimsuit range which is a bummer because they were awsome! Some of them can be found cheap on ebay still, they go up to GG. Thats the last I heard. :/

  • Heh. La Senza was indeed bought by an American company. They also own Victoria's Secret. ;)

    We have La Senza here but they only start at 32 bands and go up to D cups. The neon colours of their lingerie hurt my eyes.

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