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The North Face includes actual bra sizes in their size calculator... » All bra adventures

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The North Face includes actual bra sizes in their size calculator...

I have been browsing North Face coats on eBay because it's effing cold here, I'm planning on hiking in Colorado in March, and because I can't afford a brand new one, and decided to use the size calculator on their website since I've never tried one on. I entered height and weight like usual, then it asked about my waist and hips separately, then it asked for a bra size. It included 30-40 bands and A-F cups. I think it had the option for both DDD and E cups. I was surprised to see first of all - an actual bra size instead of an arbitrary "bust" number like "34" and second of all - non matrix cup sizing. Nothing irritates me more than to click on a size chart and see 34-26-35 for Small and so on because I always fall into 3 different sizes and really, who the hell actually falls into just one category. Sure, it doesn't go wildly outside the matrix to very large cups, but at least it included E and F. It also asks how you prefer your coats to fit - tight, average, loose, very loose, etc.

Then I started wondering if whoever designed this size calculator at North Face actually understands what, say, a "32F" bra size means or if they just see the F and automatically size someone up regardless of band size. So I entered 30E since they didn't have 28 bands, with an "average" fit, and it said with 66% confidence I'd wear a Small and 34% confidence an XS, based on sizes users with similar measurements to my own ordered and did not return due to size. I do wear mostly XS and S in outerwear from other brands, so it didn't size me up based on my entering an "E" cup bra.

It remains to be seen whether I actually order one someday, mostly because the price is steep, but I thought the whole calculator is a step in the right direction for a major American brand that sells coats and has nothing to do with bras.

Filed under Bras ups and downs

Shared on Jan 08, 2017 Flag this


5 comments

  • Progress :-) :-)

    I also find Icebreaker very hospitable to my bust and waist ratio. They fit me so much better than most and enable my plastic-free journey. I've purchased used jackets for $40 twice on Poshmark. They were listed for more, but the sellers accepted a lower offer.

  • Wow, that's pretty impressive. Hope patagonia starts that too.

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