Bra "shopping" in Denmark.
Today I came by a Change, so I figured I'd go in and check out their selection. It seems that 65 bands and up are fairly easy to find. There were a few 60 bands too, but only in small cupsizes. The cups seem to go up to an H cup generally, a few omly to a G cup, though several go to an I and J. I didn't find any K cups. Everything above an H cup was unpadded except for 1 bra (in two colours). It was the only one in a 70J. A fair bit of the bras went to a 70I, but started from 75 in J cups. It seems though as from an H cup and above, bands are hard to find in a 70, and I didn't see any smaller bands than 70 with I or J or H cups.
I grabbed some 70I, 70J, and 75J. I usually wear a 70 or 65. The 75 bands were of course much too big and the 70 bands were thin with very low wings. The cups were really shallow and had elastic at the top (big boobs must obviously be covered up and hidden). The wires were super bendy and pretty useless. The 75J was too big all over, and the 70J had a sad shape. It cut in a bit along the edge, but there was not lift, the cups was simply too elastic. The 70I fit similarly. They all seemed bland and looked like granny versions of the cute colourful smaller bras. The cups were also super tall and covered me up till about 10 cm before my collarbones. They use the same fabric, but the shape is just... Urgh...
Several of the padded bras would probably work for me in a bigger size, as they seem much more, well, normal! If I fit a 65 or 70 G or H I think I might be able to find some cute bras. However I find Change bands to run really stretchy and unsupportive and the cups to run small. When I was a 70G I bought lots of cute bras from Change, but I gained weight and grew out of them. Back then, I probably needed a 65H actually.
It's a shame they don't continue their bras until a J or K, but instead change them to granny bras.
I also think its a shame that they don't have larger cups, (the largest is around a UK H or GG?) but I also understand how, because of the EU sizing system, bras in K and L and M seem big and a lot of woman would be put off by an M cup - though it's really just a UK HH or J cup.
But it's a shame really. Maybe if they changed their sizing system to the Uk system, they'd start selling larger cup sizes.
Do you think that the EU sizing system might contribute to woman not wanting to buy the correct size, and to companies not carrying larger sizes?
I also checked out Emma's Lingeri and Liberty Lingeri. Which was just downright laughable. In Emma's they have "every bra size available" - well not. The largest cup I saw was an E actually. I asked if she had a list of the brands that they carry. She said no, "but we do have the most". Hmm. The brands I saw were Triumph, Marie Jo, Aubade, Calvin Klein and a few more. But tithing like Freya, Panache or anything.
In Liberty they seemed to have basically nothing. I've been there once before and they had a much larger selection. I also only found up to an E cup there, except for 2 very sad tent bras in a larger size. They didn't have any British brands either.
Denmark is a sad place to shop! How I wish to open a Lingeri store targeting younger women, or women who likes sexier bras, or cuter bras or more sophisticated bras or who wants proper bras with proper support! With padding and bows and ribbons and colours. Selling cleo, curvy kate, masquerade - brands I suspect a Danish audience would like.
*sigh*
Filed under Bra sizing and fit
3 comments
It's a lot better than the US! I've never seen anything over an E cup in store. . . Except for like 3 bras at Nordstrom Rack. And I've only seen one bra below a 32 band!
I think a US E is like a EU G.
So it's definitely a lot better.
However, in the US there are at least some retailers where it's possible to try on some British brands once in a while. It may not be close by everyone, but at least there are some real actual shops.
There are just non here :( there was a big department store who had a tiny selection of Freya, but they've stopped selling them.
We should all just move to England.
This thread has 3 comments. Log in to read them