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Article: Are women's breasts getting bigger - or is it just our bras?
This is a pretty well written article. I'm glad they figured this out in the UK, now if only the US would follow suit.
https://www.theguardian.com/lifeandstyle/2018/jun/26/bras-womens-breasts-getting-bigger-larger-cups
Are women's breasts getting bigger - or is it just our bras?
https://www.theguardian.com/lifeandstyle/2018/jun/26/bras-womens-breasts-gett...
Filed under Bra sizing and fit
7 comments
Interesting! Thanks for the link!!
".....the logistical stock challenge is enormous: one bra, in one colour, running sizes 28 to 40 and D to L, as they do, would come in 90 SKUs (that’s a stock-keeping unit, or a single item for sale); if you do that in three colours, that’s 270. And if your USP is that you want to make every woman, whatever her size, able to find the bra she wants, that is an epic number of SKUs......"
That really puts it into perspective, doesn't it? Not just the marketing/systematic requirements, but the actual production requirements and scaling needs. For the brick & mortar stores that must keep supplies in stock for sales, it requires so much materials and out of pocket pre-funds just to anticipate need and production.
When sales are poor for those rarely purchased sizes, logic is to discontinue those poor selling sizes or limit the options they are available in.
And all the more reason to love and support Ewa Michalak, or even Comexim.
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