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'Nude' bras
Bravissimo just sent out an email: 'Essential nude bras to take you through summer and beyond'. Cue a bunch of white ladies wearing beige bras. There is one light-skinned black model wearing a dark brown bra that is several shades darker than her skin tone. Sending an email advertising their brilliant 'naturally nude' bras (now for white women only!) really underscores Bravissimo's lack of concern about the diversity of their userbase. DNW.
Actually, Bravissimo's lack of diversity in their models has always bothered me. It frustrates me that they have continually chosen a contingent of white models with one or two black women thrown in. As if those are the only human-options. (It also bothers me that most of their models are quite thin, but that at least makes more sense to me--or is it really the same thing? Is being white as valuable in society as to be thin, to the point where we wouldn't want to buy lingerie modelled by non-white women?) The UK is a very diverse nation featuring many different shades and shapes of women. I wish Bravissimo would get with the program already.
In the meantime, I'll be on the lookout for a 'nude' bra that morphs to match skin tone.
250613.html
http://ebm.email.bravissimo.com/c/tag/hBRy-EIAVXIumB8zjRSBFUAV$6z/doc.html?t_...
Filed under Bras ups and downs
14 comments
I'm annoyed by it too, I'm white but I really feel like it's inappropriate calling it nude when nude really means "when you're naked", and not everybody is caucasian. I'd love to see an asian chick in the photos too, I've NEVER seen an asian lingerie model in the UK.
On first discocovery its a fantastic shop, but too many niggles downgrade it
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