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La Isla
I see this brand frequently in the Amazon Intimates Store and Ebay and they seem to have a lot of copy cats of more famous bras (particularly sports bras, Shock Absorber and the Panache Sport seem to be some of the blue prints). How is that legal?
Filed under Bra news
6 comments
I don't have much information about this, but I looks like brands sometimes either hire an external designer for bra designs, and these either get sold to other companies with tiny modifications, or then it is just common place for brands to "borrow" designs between them.
The bras you're seeing are rebrands of the real bras, or just look a likes?
If it's the first case, like Affinitas/Adore Me, it would have to be an arragement between both.
If it is the later case, then I don't know if brands would bother to take action? There are a few models between popular brands, Freya, Panache, Affinitas, Ewa Michalak that have extremely similar models... and nobody really complaints?
I think in the US the intellectual property laws state that the ripped off--uhh, I mean "inspired by" design has to be at least 10 or 20% different from the original. (Can't recall if it is 10 or 20 sorry). As you can imagine that's still not a big difference so you can end up with products that look virtually identical. And if it's made in another country, sometimes they are not in accordance with US law at all. There are definitely shady vendors on Amazon including actual counterfeiters, like the companies that sell fake Ergo baby carriers (so common that they have their own nickname: "Fergo")
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