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Anyone else see this...?
Bendon Lingerie has -completely- rebranded Elle Macpherson Intimates as "Heidi Klum Intimates." I heard a while ago the Elle Macpherson label was going to be discontinued, then I saw the Heidi Klum brand pop up and surely enough some of the styles are recognizable from the old Elle line--the Dentelle, the Artistry, etc. Now all traces of the Elle Machpherson name are gone from their website.
Anybody know why this was done??
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6 comments
Because Elle Macpherson's contract was up and Heidi Klum was willing to sign on? Honestly it's not like these celebrities design the lines themselves. I agree it's a dumb move, but lots of lingerie biz stuff makes no sense!
That's exactly what happened, @wendybien. It's the same exact line, just with a new name. @wild_muses you can find out some more info if you search the adventures since we chatted about it a week ago or so.
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