3
Newest Trusst article
The video is hysterical! I'm still not convinced they will work for me - and the funniest thing for me is this comment about the sea of beige and black for larger sizes - uh, not for 32J? The only companies who make bras in my size are specialty companies who ALSO are tired of beige and black.
But watch the video at the bottom of the page
These Women Are Using Physics To Help Big-Busted Women Ev...
Thanks, science!
http://aplus.com/a/trusst-lingerie-bigger-bust-women?so=A69EPQpoutoUM89BtZZ28...
Filed under Bras ups and downs
5 comments
"""Rather than supporting weight by pulling the way straps do, TRUSST's design supports 80 percent of weight from underneath, relieving the pressure that shoulders can feel from straps cutting into them. """
Isn't that how all bras are designed for when wearing properly? I don't like that they make so much buzz about normal stuff and promote it as their own idea.
From their designs I can see that they have a different kind of structure for the lower/central part of the underwires, but they should refer to that and not to how bras should fit.
And the video, well those guys are not really wearing the right band. The real experiment would be to put them in a bad bra and then in a correct bra to ask them to feel the difference.
Also, their J :10 cup is not the same as your J cup :13 :-/
Their support concept is interesting, it looks like a cross between the old Jeunique "underboob platform" and the bust support you'd get from a corset or stays. I do think they will run into trouble if marketing to mid to large band women with a boob perimeter of 14+ inches though because that market already has options that are vintage shape i.e. pointy and projected. What they hanker for is the modern foam dome round shape.
This thread has 5 comments. Log in to read them