The Blogger Boobie-Thon is an annual event run the first week of October, which is Breast Cancer Awareness month.
The idea behind The Boobiethon is to help raise funds to fight against breast cancer. People collaborate either by sending pictures of their boobs (clothed, naked, t-shirt, clevage, whatever) or by sending in money .
The project started as a game trying to raise money for a plane ticket, and before you know it , Hey! people like boobs! ha! it became big .