I love the look of this bra. When I saw this I had to get it, mainly because it looks so much like the fashion-bras available on the high street, which is pretty unusual at these sizes. However, it definitely runs small in the cup. As with my other PLs, I thought it was slightly too large in the cup, but it is in fact too small. I've had it for a while and thought it fits, but have realised that I've been wearing it with the straps completely loosened because it's so tall at the underarms. The underarms/straps dig in terribly, even moreso if I tighten as needed. I also get deceptive gapping at the top of the cup/strap, which made me think the bra was too big when it wasn't. I went into this issue more on my blog review.
The cups are 1-2 sizes small, which was hidden by me wearing with the straps loosened. This means the uplift I have from it is awful. Though it's a very rounded and fairly central due to the narrow wires, the apex is somewhat low and can look a bit saggy. Oddly, I found my PL Black and PL Carmen better for uplift, despite having the same size issues, so I don't know if it's partially due to the material used.
I found the sizing similar to my PL Black, so I'll repeat the same: I usually wear a 30JJ in most bras, but I was told PLs run small and to size up, so this is a 30K. I thought it was too big, but as I said above, it's actually too small. I would likely need a 30KK/L, with alterations to the straps/armholes, for it to fit properly.
It is quite a firm 30. The wires are quite narrow, and it has four columns of three hooks-and-eyes, which are good as the bra stretches out. I've had this bra for about half a year now and it now stretches to about 31 inches, which is still firm enough for me on the second hooks.