Seems this bra follows the "add 4 inches" rule. I'm a 30D, tried on a 32C in this style and found the band WAY too tight (as a note, their 32C in bra styles made of cotton fit perfectly fine). I swapped it for a 34B and found it fit me perfectly.
I have small breasts, only about 2 inches of projection with a conical shape. I have issues finding bras that are shallow and wide enough, but this one really hit the mark. The demi cut means I don't have the issue of cup gapping as I normally due (I have somewhat short roots), and the wires are ... wide enough to encompass all of my breast tissue. There is the tiniest bit of lacing at the top of the bra that I thought may not make it t-shirt friendly, but so far so good.
The reason I can't call this bra a favorite is primarily that the band is incredibly firm. Couldn't wait to take it off once I got home. It only stretches to 32 inches so you'll definitely need to size up on the band here if you are a true 34. Although the bra itself is cute, I'm not a huge fan of how flat it makes me look. You can see in the photos my chest looks incredibly shallow.
Weirdly enough I still feel the underwire hangs a bit low. I took it off after a day and found underwire marks below my IMF.
EDIT: After wearing it 2-3x a week for about 2 weeks I found that even though the band feels firm on the loosest hook, I can still comfortably use the tightest. It just cuts into my fat a tiny bit more. Nothing unbearable.
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Updated on Jan 27, 2019 Flag this