The S Mimi is a soft pink as shown on the website (and in my pictures) with the pretty design along the rim of the cup (be warned, it shows through a lot of shirts as either a lumpy design or something quite visible.) It fits fairly true to size as an Ewa and is comparable to the other 70JJ that I have, but had failed to measure when it was still new.
Most importantly, the band fits true to size as well, which I know can be a hit or miss when it comes to this brand. It doesn't feel too loose nor anywhere too tight given ... the size. Then again, I am used to this brand running their bands on the tighter side to begin with.
The S shape is also my cup of choice because of the shape that it gives. The description on the website is just what it sounds like for anyone new to Ewa. It helps lift and center your breasts to the front of your body and to help explain that, my biceps don't really rub against the sides of my breasts when I have them at my side, not that that would be the endall to if a bra fits or not.
As with most, if not all, of this brand, the straps do sit a bit wide and can cause discomfort in the underarm area from the pressure that can occur throughout the day. I did not move the straps on this bra as I have on her others as I didn't feel these were too terribly wide set.
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Updated on Sep 03, 2019 Flag this
Thanks for this helpful review - and can I just say, this bra looks like it was made for you! It matches your gorgeous tattoos so beautifully!!!