The 32D - Maidenform » Custom Lift Tailored T-shirt Bra (09729) is a standard yet appealing microfiber satin bra featuring underwire cups that are seamless, contoured, and gently padded. I assume it's super sturdy as people say it lasts for years even with machine washing.

The molded cups are a bit stiff but still comfortable. It's bothersome that they tend to retain their "mold" (as opposed to moving with the body some) no matter what one does -- resulting in gaping at times. As far as the padding goes, in the 32D the padding is small and crescent-shaped measuring about 3cm in width situated at the bottom ... of the cup. The padding is NOT removable.

The gore/ center panel is low to show off cleavage. The wings are satin on the outside but lined with ultra-soft fleece on the inside. The band is comfortable but has a tendency to be unflattering, causing "back fat" or rolls. The band is tagless and features a 3-column, 2-row color-matched coated metal hook-and-eye closure.

The entirely elastic straps are comfortable, fully adjustable, and wide-set allowing for an open neckline. They feature color-matched coated metal hardware and adjusters.

I am about 5' 7", 125 lbs, with breasts that have tall+wide roots, average projection, and even all over, normally a 30DDD/E, and on the whole, I really enjoy this bra. It's comfortable and provides a great lift (a rare combination) -- despite the unflattering wings. I do have to hook it on the tightest column, but that's to be expected since my underbust is 29.5". I can also fit the 32DD when matching to my larger breast. If you're in the market for an every-day lift/push-up this would be a good one to try (especially at the sale price)!
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LLF colorway

Updated on Jan 25, 2021 Flag this

There are gaps at the top of the cup. Other than that issue, the fabric and shape held up for an entire year with 3 bras alternating wearing. The band and straps are comfortable until I lost 8 lbs and now I'm having issues with fit. I would buy this bra again.

This bra is not owned any more

Updated on Jan 27, 2017 Flag this

I realize now that this is the wrong size for me, but in my ignorance I thought it fit great. It's soo comfy. After 3 years, no stitching has come out & the underwires are still in place. Tho, the light padding on the top is starting to roll or something and the straps have sssstrrreeeched so bad!

I hate that my boobs don't fill the top and at the same time I get quads in the bottom center because they fall into each other. This bra is really for shallower, maybe firmer boobs.

Updated on Sep 23, 2015 Flag this

I think this bra fits really nicely, despite the cup width being a little on the wider side. The cups are a little stiff and does not follow and bend with the body as much as I would like it to, however, it's also perhaps the reason why that the cups don't wrinkle under my boobs at all unlike my other bras (!), and I like that. There is some padding near the underwire too which I think also helps prevent the bra from wrinkling, and also provides some support to the breasts. The gore is really short and low too which helps with close-set breasts. I think ... it does a nice job with structure and support but the band remains a little big for me (if only I could get this bra in a smaller band size...)

The bra looks pretty simple but pretty all the same. The material is smooth, and the band is really comfy. Another thing which I love about this bra is that the back band (where the hooks are) is slightly taller than most of my bras (even though it has 2 rows of hooks still) and I think it may be what gives me better support too.
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Black colorway

Updated on Jan 01, 2015 Flag this

This bra would fit perfectly except for the straps. The band is comfortably tight without digging, the gore tacks, and my breast tissue fills the entire cup comfortably. The underwire doesn't dig anywhere and there is great support. But the straps are set too far apart and like to try to fall off, and where the strap meets the cup digs in and chafes my arm. Perhaps if the strap was a softer material, it wouldn't dig in as much. I may try to alter this and add a pad.

Updated on Jun 11, 2014 Flag this

I love the patterns and softness of the fabric that Maidenform uses, but I have full on bottom boobs and I don't think this is a good style for them because though I get quadraboob near the bottom of the cup, there's still a little gaping at the top.

The wire for this bra is 1/2" shorter than the wire channel, and in my bra it tends to migrate to the back of the channel during wear, which pulls the center gore away. The wire does not poke my underarm even when it's at the back of the channel.

This bra is not owned any more

Updated on Oct 08, 2013 Flag this

I have this bra in about five different colours, because at the time, it was the best-fitting bra I could find.

It's the classic bra issue: the band is too big and rides up, the cups are too small, and it gives slight quad-boob. The fit is close, but not completely correct. I went from these to a Freya Patsy Padded Half Cup Bra (1223)](model:9479) in 30FF, and the Freya fits much better.

If this bra fits properly, it's a nice bra. It's a moulded-cup, so it holds its shape very well and prevents nipple show-through. It has a teeny-tiny bit of padding to provide a bit of ... lift to the bust, but not a ridiculous amount. The fabric is soft and comes in many colours, and even has matching undies, if you're the sort who likes matching undies. The undies, however, are made of the same polyester material that is on the external part of the bra, and it doesn't breathe. I bought one pair because it was so darn pretty, but the fabric makes them uncomfortable. The shape is comfy, though!

The straps are too thin for my liking; they dig into my shoulders, but this is in part because of the too-large band. The straps had to compensate for it.

The circle of shiny things glued onto the front is VERY tough. They don't come off, even with years of wear and washing!

All in all, if it fits properly, it's a cute t-shirt bra, but it's not the bra for me.
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Updated on Aug 19, 2013 Flag this

My first DD bra & still my favorite. Very comfortable. This bra seems to me to fit more like a 32E. It is the only 32DD bra I bought that I don't quadboob in after tissue migration. There's a little touch of orange in a glass, but it doesn't show up under shirts.
One of my go-to bras, and probably will be until it falls apart.

Updated on Jul 27, 2013 Flag this

I bought this bra when I still was vastly misguided on what my size really was. I had first gotten several 34Cs which felt fine in the store, but after being worn and washed for a couple weeks, I quickly determined were not right for me. So, still reluctant to actually be fitted professionally, I made due by getting three of these 32D Custom Lift Demis by Maidenform. I really do love these bras. They're extremely comfortable, and the satin finish makes them feel very luxurious. Now that I've had them for over a year, I am starting to spill out at the top/center, something I've gotten used ... to with most bras I've owned, as I'm currently a 30F, and likely was at least a 30DD when I bought these. Obviously it's a very forgiving bra, and it actually fits quite well to the sides underneath the arms. I never had any problems with the underwire poking or causing any discomfort. The "custom lift" comes from the little ridge of padding at the bottom of the cup, with each cup size featuring a different size of padding. Honestly, whether it just be the shape or size of my breasts in the cup, or the shape or size of the padding, I can't really notice much difference it makes, and most of the shaping and lifting comes from the molding of the bra itself. It does provide a nice shape though, and the material and edge of the cup lay nicely underneath any t-shirt. All in all, I can't really say how the fit would work for someone who is actually the size the bras are meant for, but if you do manage to fit into it, it's a comfy, reliable bra fit for everyday wear.
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Updated on Apr 11, 2013 Flag this

Wore this bra only a couple times and hand washed it after each use. I never put my bras in the washing machine because I hate the stretching and twisting it causes. Selling this item only because I don't like the color and missed the return date. Still like new!

Updated on Jun 24, 2015 Flag this