I own three bras in this model (two white and one scarlet); the oldest one was purchased in September 2008. The bras are handwashed. As of December 2009, all three bras are still in use and each is worn once every 5-6 days.

The bras were bought to fit on the loosest hook, but had to be moved to the second hook relatively quickly (after about a month or two). However, they have remained at the second hook ever since, and the elastic quality still seems good. I have noticed a slight widening of the fabric where the hooks are attached; it is 4.5 cm ... wide on the innermost hooks but 5 cm wide at the very end.

The underwires have remained in position and I have not noticed any pinching. The lace does not itch or scratch. I find the bra to be quite supportive.

The fabric seems to retain its colour reasonably well, although since this bra is, in my opinion, not especially attractive, that was not my main concern. Workmanship seems good; I have not had any loose threads.

In part because it is a full-cup bra, I have found that it works equally well during periods of breast swelling as well as the rest of the month.

The label for this bra is EU 80G, FR 95G, UK 36G and the cost was 79.95 EUR.


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Updated on Jul 30, 2011 Flag this

I love it! This is the bra I have been searching for. Great support and nice coverage. Center gore sits flush against my chest and wires are where they are supposed to be, and most of all, my breasts are front and center instead of being pushed horribly outwardly to the sides. Feels comfortable and the band doesn't slip/ride down when I sit. Wires don't poke my sides or (ugh) under my arms.

I also like the relatively non-frilly styling.

I had been professionally fitted just three weeks before I found this bra during a second fitting at a different store. This one was much better than the ... [many!] others I had tried on during the first fitting. I had tried brands like Panache , Curvy Kate , Freya , Elomi, etc.

I had to size up in the band from my usual 36 to a 38. The fitter who was helping me said that Prima Donnas run small in the band. I believe my ribcage measurement is 35" -- will double check later. I have *never* had to wear a 38 band before.

If I have any criticisms, the shape is just a tiny bit more pointy/torpedo than I would like.
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Updated on Dec 17, 2016 Flag this

Barely worn Prima Donna Madison. It was my mom’s but she had to have surgery right after she purchased this so couldn’t wear this type of bra anymore. Amazing shape and lift. One of Prima Donna’s best sellers. Stretchy and comfortable yet strong and supportive.

Updated on Mar 22, 2021 Flag this

This bra is really comfortable, has a nice stretchy cup, feels very secure but not uncomfortably right. It also looks fantastic! It's the best everyday bra that I have.

Updated on Nov 07, 2016 Flag this

Fits ribcage 27
B. perimeter 11.5
Stretched Band 31.0
Band Length 21.5
Stretch ratio 1.4
Cup width 5.5
Cup depth 10.5-11.5
Depth ratio 1.9
Wire length 12.0
Cup height 9.5
Cup separation 0.7
Gore height 3.6
Wing height 4.5
Strap width 0.9
Strap length 15
Hooks 2

Fairly thin, sleek, soft & sturdy textiles paired with industrial-strength stretch satin straps. Band is lightweight but resilient knit, finer weight than average hook & eye closure.

Cups are a fine medium weight knit outer, lined in slightly stretchy duoplex with a stretchy wide upper lace band. The side control is less based in flattening the outer breast and more of a 'Come ... now there's plenty of room for us all to get along, here now let's make you right at home- don't you prefer this forgiving centerfulness?' Gore appears taller than it truly is as the wires are closer-set and run parallel, band has a somewhat curved polish shaping.


All of this is quite agreeable to my sideheavy, FOB and generally PITA shape that runs twice as deep as it is high. I opted to go for straight sizing rather than down due to immobile tissue that dislikes being pushed about or squashed. Others may need to study their IMF and depth needs at length before deciding.
I'd suggest just getting one's closest fit, and having any spare strap/height/band taken in by a tailor as this one is a 'seamless' wear that just embraces the curves.

Pity this isn't made in sub 30 sizes, as I want at least 5 more now, and will be looking into the plunge and long-line styles.
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Updated on Dec 01, 2022 Flag this

Madison has always been a favorite of mine, but after I gained a lot of weight it has become less favorable.
A few weeks ago I went to a shop and after measuring me and trying on the bra, I bought it.
It became clear very fast that it gives me very little comfort. The band is too loose, so it rides up the back.
And the bottom of the cups wrinkle atrociously and it actually hurts under the wire, as it seems to sit badly. Not only that, it also pokes my armpits which is tremendously annoying.
I have been to try other Primadonna bras (in size 75G and 75H) which both seemed a lot more comfortable and less wrinkly. I really want to try the madison in this size too, for a good comparison, but they didn’t have it in the shop.

White colorway

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Updated on Nov 14, 2019 Flag this

I got this bra in black as well, my review is the same, the bras are equivalent. This is a very high quality, very supportive bra. It might be the most supportive bra I've ever owned, and feels very secure, given that it is full coverage and made of good materials. My size has changed, but when I first bought it it was a great fit.

caffe latte colorway

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Updated on Oct 19, 2017 Flag this

This is a very high quality, very supportive bra. It might be the most supportive bra I've ever owned, and feels very secure, given that it is full coverage and made of good materials. My size has changed, but when I first bought it it was a great fit.

black colorway

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Updated on Oct 19, 2017 Flag this

Well made and extremely comfortable. Unfortunately a bit too big in the cups.

Updated on May 20, 2017 Flag this

This bra is a workhorse! Fully supportive for long, busy days.

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Updated on Dec 28, 2015 Flag this