I wanted a perfectly plain, smooth black bra and was sold on the promises of heavenly softness and shapeshifting memory foam cups.
Unlike the Everything strapless, the 24/7 fits and feels exactly as advertised. It really is perfectly soft and squishy, but not bulky -- the cups are thickly lined but I wouldn't call them padded. The band is smooth all the way around and has the label printed right on to the padded hook closure so there aren't any itchy tags. All of the hardware is metal.
The 30D band fits well on the tightest hook right now, so the band is true to size. I think I may ... just have to make peace with loose bands because 28-anything is an inconvenient size to find.
It's a little hard to tell how the cups fit by looking at them. Going by feel, I think they're just slightly too wide, which is not an issue. They do however appear to cut in pretty quickly at the top, similarly to the 30D Claudette Dessous. Somehow, inexplicably, this doesn't seem to cause any visible quadding, so I guess it's not a problem either.
Appearance wise, this bra looks absurdly projected. I don't understand how the cups feel completely filled and don't cut in, because this bra is absolutely not the same shape as my boobs. Underneath a clingy shirt, it makes me look unnaturally perky. In theory, there's no way a bra shaped like that should fit me, but my boobs are convinced that it does. Witchcraft.
I don't know how I feel about the ultra-round shape or the weird pleated straps, but it's so pillow-soft and comfortable that I don't even care. This bra is going straight into regular rotation.
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black colorway
Updated on Dec 11, 2015 Flag this
amazing! Thirdlove FTW!