I wanted a perfectly plain, smooth black bra and was sold on the promises of heavenly softness and shapeshifting memory foam cups.

Unlike the Everything strapless, the 24/7 fits and feels exactly as advertised. It really is perfectly soft and squishy, but not bulky -- the cups are thickly lined but I wouldn't call them padded. The band is smooth all the way around and has the label printed right on to the padded hook closure so there aren't any itchy tags. All of the hardware is metal.

The 30D band fits well on the tightest hook right now, so the band is true to size. I think I may ... just have to make peace with loose bands because 28-anything is an inconvenient size to find.

It's a little hard to tell how the cups fit by looking at them. Going by feel, I think they're just slightly too wide, which is not an issue. They do however appear to cut in pretty quickly at the top, similarly to the 30D Claudette Dessous. Somehow, inexplicably, this doesn't seem to cause any visible quadding, so I guess it's not a problem either.

Appearance wise, this bra looks absurdly projected. I don't understand how the cups feel completely filled and don't cut in, because this bra is absolutely not the same shape as my boobs. Underneath a clingy shirt, it makes me look unnaturally perky. In theory, there's no way a bra shaped like that should fit me, but my boobs are convinced that it does. Witchcraft.

I don't know how I feel about the ultra-round shape or the weird pleated straps, but it's so pillow-soft and comfortable that I don't even care. This bra is going straight into regular rotation.
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black colorway

Updated on Dec 11, 2015 Flag this

Cups are slightly thinner than I prefer. Underwire digs slightly in the middle where I’m all bone, fit better when I first got it, but now I’m slightly smaller, not enough to go down a cup though. 32C would probably fit more comfortably but I like my bra nice and tight.

Updated on Nov 30, 2017 Flag this

The cups fit well, but the band is too big and stretchy for me.

Updated on Nov 04, 2021 Flag this

This bra was a little tight in the band for a while after purchasing it. As the band loosened up with regular wear, it still maintained it's stretchiness. This style has turned into my go-to bra. I recently put on a few pounds and had to move up in cup size, which then I went and bought more of these.

It's worth mentioning that the foam padding in the cup is thin enough to show pokey nipples.

Updated on Apr 08, 2021 Flag this

Sister sized up to 30D. Band too loose, cups too shallow. Comfortable.

This bra is not owned any more

Updated on Apr 23, 2016 Flag this